There is little use of buttons and icons within the site, most of the links are connected to headings. The use of buttons is kept to features such as Donate, Search, Act Now and Go. These buttons are active to the interaction of the site in order to donate or find information. However there is a strong use of colour throughout the site with yellow, black and grey being the main focus. Red is also used subtly on the sites pages. The navigation bar changes to red when visiting another area or it is distributed subtly through well placed images, using the effective colour to help lead the eye around the page. Rss feeds and small arrows are scattered throughout the site also appearing to be limited in size to reduce distraction from the main content.
The use of colour throughout Amnesty Australia has been placed in such a way that it helps tell the story of the content. The black is dramatic with the yellow used in such a way that a sense of hope can still be had from the help of participants in aiding humanity. The grey is the balance of the impartial communication of the information that needs to be presented. The limited spots of red could also represent the bloodshed as a reminder that we are all human and still need to be recognise the atrocities that are happening to humanity.
The choice of colour in this site confidently upholds the purpose of the content it is representing enhancing the narration of the information. The clean placement of the sections and placement of information increases the effectiveness of the overall intention of Amnesty Australia.
Great comparison between this site and Amnesty Australia. I like the fact that you cant see all the bells and whistles, but you know they are there.
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