Organization and presentation of content.
The sections of the page are separated with quite definite area that are defined with a colour, bar or white space and images. The recent inclusion of a video has also increased the information on the front page. It has also been place under the 'make an impact' box with nothing else but an introduction enhancing the impact of the video itself.
Its not a busy site, but its good to have dedicated areas for dedicated issues/articles/advertising
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